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🎥 How Malayalam Cinema Is Changing the Game with Next-Gen Marketing

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So I came across this reel on Instagram recently about the upcoming Malayalam movie Patriot , and guess what? The movie hasn’t even finished shooting yet! But the buzz is already out there by just dropping a teaser.  And that’s when it hit me: films these days aren’t waiting till the final edit to start promoting. They’re marketing the movie while creating it. They’re giving audiences tiny glimpses, teasing moods, and slowly building curiosity. Take Chatha Pacha , for example, starring Roshan Mathew , Vishak Nair , Shan Shoukath , and Arjun Ashokan . The film crew started the film promotions from day one, not with posters or trailers, but with people. They dropped BTS clips, ran interactive challenges like the Chatha Pacha Challenge , and even promised that the best reels would get featured in the movie. I’ve been following them since the start, and honestly, whoever planned this deserves a slow clap. That’s long-term vision. Then there’s Basil Joseph , who just dropped the teaser...
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How NOT to Write Content Like Captain Holt

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  You know what I really can't handle?  Writing that is extremely predictable. The type of writing that appears to be long and bides its time. There is no life. No chance at relatability. Quite frankly, no one wants to read that. Some articles seem exactly like a good joke delivered by Captain Holt from Brooklyn Nine-Nine. Technically right but dull, void of emotion. That is created when writing has no energy. The truth is, creative content writing is not about sounding so sophisticated or super smart; it's about making the reader understand what you want to convey. Include a simple example, make an allusion to something going viral, or describe a detail as if explaining it to a good friend, and BAM! people tie in. And here is the kicker – this is not only true in blogs, or articles, or some long essay-type piece. The same rule applies to social media. Sure, most today are in a video-bingeing frenzy, but there are still plenty who enjoy reading. The kicker, if your writing s...
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