🎥 How Malayalam Cinema Is Changing the Game with Next-Gen Marketing
So I came across this reel on Instagram recently about the upcoming Malayalam movie Patriot , and guess what? The movie hasn’t even finished shooting yet! But the buzz is already out there by just dropping a teaser. And that’s when it hit me: films these days aren’t waiting till the final edit to start promoting. They’re marketing the movie while creating it. They’re giving audiences tiny glimpses, teasing moods, and slowly building curiosity. Take Chatha Pacha , for example, starring Roshan Mathew , Vishak Nair , Shan Shoukath , and Arjun Ashokan . The film crew started the film promotions from day one, not with posters or trailers, but with people. They dropped BTS clips, ran interactive challenges like the Chatha Pacha Challenge , and even promised that the best reels would get featured in the movie. I’ve been following them since the start, and honestly, whoever planned this deserves a slow clap. That’s long-term vision. Then there’s Basil Joseph , who just dropped the teaser...